This project is about branding a virtual NGO, and introducing it to the digital world, by imagining a mobile application and a website that would appeal to the young generations. The visual concept represents the treasures underwater, which are our natural resources. The name "Caetus" means Shark in latin, as this creature, often portrayed violent and blood-thirsty, is in reality defenseless and harmful most of the times.

Both the website and the mobile interfaces translate to a showcase website. There isn't really any interaction or call-to-action (CTA) directed to the prospect or visitor, which would make their presence totally non-profitable today. There are mediums, on the other hand, that are free of charge, like social media, to advertise a brand and interact with the audience. To make use of the website, an unspoken rule is to have a desired outcome out of it, which needs to be defined with the NGO. These website & mobile application could be optimized by providing a clear goal, and incentivizing people to reach it, by guiding them towards certain actions. To ensure this, a complementary inbound strategy is necessary to make people reach out.