Challenge

Bixa is a new Libyan brand of cleaning products aimed at Libyan customers, that belongs to one of the largest company group in Libya. It has recently been launched within the market and needs exposure. With no direct contact with the client, the challenge encountered during this project was the lack of information on the brand. Additionally, working remotely on a different country didn't make it any easier.

If We Could Do Things Differently

Project Details

Title : Bixa

Client : Bixa

Date : 2021

Role

Netnography
Documentary immersion
Desk Research
Conception of a digital strategy
Creation of a stock photo library
Copywriting

Team

Nadia Trabelsi

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